This past week, I did a daily personal brand planning challenge on my podcast, Package Your Genius.
Over five days, I published a podcast episode each day as a part of Brand With Purpose: Create a brand with purpose and intention for 2020.
If you're like me or my many high achiever clients, when it comes to your personal brand you probably have the best intentions. When 2019 began, you probably intended to do more media, speaking, or writing.
Maybe you intended to finally launch or become more consistent with a podcast.
Maybe you had it in your mind to write your book.
But whether you made your intention a reality depended in large part on your planning and execution.
What specifically did you want to accomplish?
When did you put time on the calendar to bring these grand plans to life?
Who did you enroll as an accountability partner to keep you honest?
I can personally attest that when I set a big goal, write it down, and make a plan to make it happen I am much likelier to succeed. I've noticed that the simple act of writing my goals down typically doubles their chances of coming to fruition. But when I write them down and put them on the calendar?
Magic!
So this year, I wanted to take some intentional focus time to start charting out my plan for next year. We still have a little over a month left in the year, so that means there's a runway to really put a strong plan in place, and even time for revision. Since 2020 marks not only a new year and a new decade, I for one want to really put some thought into this.
Hence the Brand with Purpose Challenge.
The Brand with Purpose Challenge is an easy way to get a head start on your planning for your personal brand. The five episodes of the challenge were designed to help you reflect on the year behind us, think about the opportunities that exist for your personal brand platform, examine how you can put yourself in position for media and speaking opportunities, and brainstorm ways to grow your revenue.
I'll be honest, the five days went by in a blur, even for me. So in case you missed the chance to listen to the daily episodes or fill in the workbook over the course of this past week, I have included the five episodes alongside the beautiful - and editable - challenge workbook for you to take advantage of before the start of 2020.
You can even listen to them all in one sitting - it will take you less than one hour to listen to the five episodes, which clock in at a total of 57 minutes.
Here's an overview of Brand with Purpose:
Day One: Why your personal brand needs a plan
Day Two: What will you create?
Day Three: How will you become visible?
Day Four: What will you launch and sell?
Day Five: When will you schedule your creation, visibility and sales activities for the coming year?
